One of the best things about being part of the arborist community is seeing people and businesses come together to support a good cause.
During October's Breast Cancer Awareness Month, we had the opportunity to work alongside Treeworker, the professional arborist equipment retailer, on a special T-shirt promotion.
It was a great example of two businesses with strong connections to the industry finding a simple way to do something positive together.
Three Designs, One Good Cause
As part of its Breast Cancer Awareness Month promotion, Treeworker offered customers a specially designed black Treeworker T-shirt with every order over £400.
Each T-shirt featured Treeworker's branding in pink, with three different designs for customers to choose from.
We worked with the Treeworker team to supply the shirts at cost price, helping make the giveaway possible.
It was a straightforward idea. Customers placing qualifying orders for their arborist equipment could choose their favourite design and receive something a little different alongside their usual order.
And the response was brilliant.
It's not every day that a delivery of climbing equipment, ropes or tools comes with a specially designed T-shirt thrown in!
Two Businesses, One Community
Although Treeshirtz and Treeworker operate in different areas of the industry, we share a connection with the people who work among trees.
Treeworker supplies professional equipment to arborists, tree surgeons and forestry workers, while Treeshirtz creates clothing and lifestyle designs inspired by the same community.
That made the collaboration a natural fit.
Rather than simply promoting our own products, we wanted to support an initiative that would help bring more attention to Breast Cancer Awareness Month.
By working together, we were able to get more shirts out into the arborist community and help keep the conversation going.
Supporting a Cause That Matters
Alongside our collaboration with Treeworker, we also ran our own Breast Cancer Awareness Month campaign.
For every qualifying pink Treeshirt sold through our campaign, we committed to donating £10 to Breast Cancer Now.
Thanks to the support of our customers, that campaign raised £400, which has now been donated to the charity.
It's a result we're incredibly pleased with, particularly as we're still in the early stages of building the next chapter of Treeshirtz.
You can read more about our fundraising campaign in our separate article, A Little Pink, a Lot of Support: How Treeshirtz Raised £400 for Breast Cancer Awareness.
Why Collaborations Like This Matter
As a family-run clothing brand, we're always looking for ways to build genuine connections within the communities we serve.
Working with Treeworker showed how a relatively simple idea can bring businesses and customers together around something worthwhile.
For us, it wasn't about how many shirts we could sell. We supplied the promotional shirts at cost because we wanted to help make the campaign happen.
And seeing the positive response from Treeworker's customers made the effort worthwhile.
We're hoping this is the beginning of more opportunities to work with businesses and people who share our enthusiasm for the arborist, forestry and outdoor communities.
A Big Thank You to Treeworker
We'd like to thank everyone at Treeworker for working with us on the promotion, and all the customers who helped make it such a positive experience.
Breast Cancer Awareness Month may have finished, but the importance of raising awareness and supporting those affected by breast cancer continues throughout the year.
If you'd like to learn more about the charity we supported through our own campaign, visit Breast Cancer Now.
Here's to more collaborations, more community support and hopefully a few more unexpected T-shirts arriving in people's parcels.